Packaging.

I spent some time this weekend going through my desk, and getting rid of some stuff. Most of it was some kind of packaging for stuff I have bought during the last twelve months. Most of it was from stationary products, but not everything.

This isn’t about the environment, even though it can be a nice bonus.

My typical flow when it comes to product packaging if it is small enough is to unpack it, stuff the box away and then at some later point just throw it away. My two favourites at the moment are Apple’s iPhone packaging and the box my Travelers Notebook came in. Both of them are nice, but the iPhone is the nicest from a pure design perspective. It is a nice card board box, while the Travelers Notebook just came in a folded piece of cardboard.

The thing I don’t like is the obsessive need for sending everything in a “nice” plastic box, that you will look at once, start using it and then ignore until you have to get rid of it.

Both have the same end goal, keep what you bought save until you get it. You make it easy to throw out when something is made out of cardboard. It isn’t a practical thing, it’s just a mental thing: this is cardboard, let’s just throw it out with the rest. While I always for some strange reason keep the damn thing if it is made out of plastic. I’m not sure why, but I expect it is something going on in the back of my mind, like “this is nice, maybe I need it for something some day”.

It would have been really nice if everyone got their act together and stopped kidding themselves and us: make the damn thing out of cardboard, we are going to get rid of it anyways.

This doesn’t mean you have to use something ugly. Apple are really good at it. Making boxes that you can just throw out and recycle without giving us the guilt with a fancy piece of plastic that no single person will use for anything but taking up space.